On The Blog

Think of your brand story as a gold thread woven through your messaging, sales and marketing content to build a beautiful connection with your audience. It differentiates you from competitors, creates emotional connections with customers, attracts new clients, increases sales, and drives...

There are over a million words in the English language. But not all words are created equal. Some are simply more special than others. A bit like Beyoncé, Adele and Tay Tay – they outperform those around them. In the content marketing game, we call these power words. They...